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Athlete Sponsorship

To become a SWOLVERINE Athlete is to be a part of an elite team comprised of the fittest individuals on earth. Sponsorship is a synergistic partnership. Your max effort is our max effort. You help us develop our brand, by heightening brand awareness, reach, and equity and gain more exposure in the CrossFit Community, while we help you gain recognition and optimize your athletic performance; to achieve your most ambitious endeavors of competing amongst the most elite individuals in the world, through supplementation, apparel, personal brand development and growth, and (sometimes) event sponsorship.

Brand Equity

We get daily inquiries from individuals who are interested in being sponsored. However if you've never tried our products, and your first question is how much you'll be compensated, you're intentions (Vanity, Recognition, & Greed) are the wrong ones and not in line with our brand values. We only sponsor athletes who have a history of using Swolverine products and want to be a direct representation of our brand and values.

Who We Sponsor

We provide sponsorship to athletes who reflect integrity, positivity, and who deliver daily inspiration to their followers and our consumers. We only sponsor athletes, who are passionate about the Swolverine brand, and above all else want to become a Swolverine Athlete. We focus on athletes who have competed at a competitive level within CrossFit competitions such as The CrossFit Games or CrossFit Regionals, Olympic Lifting, Endurance Sports and Power Lifting. Unfortunately, If you haven't competed at an elite level in any of these sports your sponsorship will not be considered. 

Who We Don't Sponsor

We are only interested in sponsoring athletes, who are equally invested in helping us grow and develop the Swolverine brand. You must also be a part of a CrossFit Affiliate, compete in CrossFit Competitions at an elite level and/or Powerlifting events to be considered. Character Your character and personality must reflect the values in which we define for our brand, consumers, and partnerships. You are a direct reflection of the Swolverine brand and a representation of us.

The Terms

Unlike the majority of nutrition companies, we do not require a contractual obligation. We do have every right to decline sponsorship or stop sponsorship at will based upon a perceived conflict of interest. We understand however that there are many other companies that offer products you could potentially benefit from, and we do not in any way, shape or form want to limit your potential.

Put In The Work, To Get The Return

We only invest in athletes who are willing to invest in us and support the Swolverine brand. We expect that our athletes promote us, just as we do them. This means sharing on Instagram, a Tweet on Twitter, or sharing a Facebook post about our brand, and what your training regimen consists of. We invest in you as an athlete, by providing you free products to meet your goals, and we expect that same reciprocation to promote Swolverine so that we meet ours. Without that reciprocation, you will simply lose your sponsorship. We invest in you, so we expect you to invest in us to develop a mutually beneficial partnership.


Our direct investment in you, demands an equal or greater return. What does that mean? In order to be considered for a potential sponsorship, you must have large social media exposure. Because without it, how are you influencing people to interact with the Swolverine brand? How are you driving engagement to gain more potential sponsors, recognition, and industry influence? Unfortunately, our investment in you without a large social media following, will not create an equal or greater return and therefore if there is no value in our sponsorship, we can not create a mutually beneficial partnership.

Why Do You Want To Be An Swolverine Athlete?

Is Swolverine something you're truly passionate about? What are your goals? Why do you want to be a part of our team? Before you approach us, these are questions you need to think about.