Say what? Yep, you read that right! The biggest partner in CrossFit, Reebok’s newest sneaker is made from cotton and corn. The company has made an investment and commitment to move away from oil-based products as they move forward and aspire to be the worlds biggest leader in shoe development for both leisure and athletic performance.
“Feel good about what you’re wearing” they tout with their new Cotton and Corn campaign. “A step in the right direction” they boast. Reebok teamed up with DuPont Tate & Lyle Bio Products to develop an ingredient used prominently in the shoe, referred to as Susterra propanediol.
The companies describe the product as “a pure, petroleum-free, non-toxic, 100 percent USDA certified bio-based product, derived from field corn. Not to mention, the packaging that the 100 percent organic cotton wrapped shoe comes in 100 percent recycled packaging.
Reebok & Sustainability
It seems that comfort and sustainability just took a giant step forward together. Reebok’s first cotton and corn model is crafted from 75% USDA certified bio-based materials. While you may have the sustainability of the shoe in question, rest assured knowing that the soles of the soles of the shoe are derived from the type of corn that is often used to make livestock feed and not feed humans.
In addition to moving forward as a thought and product leader in the eco-environment category, Reebok has released the cotton and corn shoe as a gender-neutral addition to your casual closet. The shoes are available in unisex sizing and retailing for $95.00. Which, in our opinion, comes at a crucial time for Reebok, closely after the 2018 CrossFit Games has concluded and CrossFit announced that in 2019 Transgender Athletes will be allowed to compete at the 2019 CrossFit Games.
Read more about Transgender CrossFit Athletes in 2019 by clicking HERE.
Cotton + Corn Campaign
Focused on reducing petroleum that is used to create shoes, Reebok has started the development with plants that grow, used, and regrown. The testing for the sneakers will continue to grow (pun intended) and they’re “just getting started”. "Our issue with recycling is you recycle plastic, it's still plastic ... You're not getting rid of the problem," Bill McInnis, vice president of Reebok's Future Team, recently told CBS News. "The idea is how do you get rubber and plastic out of the process and replace it with natural things that grow like corn."
You can watch the CBS video below:
Reebok’s Sustainable Shoe Competition
Reebok isn’t the only one to introduce a sustainable shoe or product line.
It’s no secret that Nike is a powerhouse in both casual and sports performance wear, but they’ve taken it to the next level with Nike Flyleather. What is Nike Flyleather? It's a product development that ‘reclaims leather otherwise lost in the manufacturing process’ in order to create a 40 percent lighter and more resistant material compared to full grain leather.
The process in which they develop the technology ‘reduces water used by 90 percent with an 80 percent smaller carbon footprint’ as compared to traditional shoemaking with leather manufacturing. They aspire to inspire the shoe community by manufacturing their new technology into traditional and popular styles in an effort to become a more sustainable thought leader in the space.
You can shop Nike Flyleather by clicking HERE.
Adidas and PARLEY
Adidas began working with Parley (Parley for the Oceans), a company that addresses major threats towards the oceans and ecosystem of our planet, joining forces to create something magnificent. Adidas and Parley have come together to ‘prevent plastic from entering our oceans and to transform it into high-performance sportswear’. Aiming to ‘spin the problem into a solution, the threat into a thread’ by introducing #adidasparley.
You can shop all Adidas Parley Products by clicking HERE.
Reebok Cotton and Corn
The idea from Reebok is to have a long-term commitment to change and sustainability. Reebok plans on introducing more sustainable products, used from products that are grown from the earth, to grow the minds and the opportunities for the people living on Earth. Nearly 300 million pairs of shoes end up in U.S. landfills annually. While the cotton and corn shoes from Reebok aren’t biodegradable, they are sustainable, and they are the future.